Embracing Individuality: The “Just Do You” Campaign

In a world where conformity can often stifle uniqueness, Lynell proudly embraces the values ​​of diversity, inclusivity, and self-acceptance. Our “Just Do You” campaign celebrates these principles by spotlighting authentic individuals who have dared to break away from societal norms to fully embrace their individuality. Here’s a recap of the inspiring stories from our campaign.

Sarah: the energy of an assertive voice

Swiss sprinter Sarah learned to turn her loudness—whether it’s her laughter, her voice, or her emotions—into her greatest strength. She shares how embracing her loud personality changed her life, and how it’s helped her inspire others to be authentic. “When you’re unapologetically yourself, you find your tribe.”

Norah: body language through artistic gymnastics

Norah, a rhythmic gymnast, shares her journey to self-acceptance through body expression. She explains how each jump and spin reveals her story and how gymnastics became her means of expression and liberation. “My masterpiece is the story I choose to live.”

Pat: reinventing yourself through music and sport

Snowboarder and musician Pat embodies the spirit of versatility and authenticity. In this video, he shows us how his dual passion for music and sports allows him to stay true to himself while constantly reinventing his identity.

Watch Pat's video here .

Lakna: rediscovering beauty in difference

Singer and performer Lakna opens up about her physical insecurities surrounding a “hill” at the bottom of her stomach, a feature that once made her feel self-conscious. As she grew up, she discovered that this characteristic was actually a strength, especially for her singing career. “These parts of us that make us ashamed sometimes hide priceless gifts.”

Sofya: rewriting the rules of climbing

Sofya, a Swiss climber, has faced criticism for her body, which was considered “too muscular” for a discipline where lightness and thinness are often associated with success. Today, she celebrates every muscle that allows her to surpass her own limits. “Your body is a work of art capable of incredible things. Accept it and let it take you to new heights.”

Join the movement

Each of these videos showcases unique journeys toward self-acceptance. We invite you to watch these stories and, if you wish, share your own story using the hashtag #JustDoYou . Join our Lynell community as we celebrate individuality in all its forms and rewrite the norms of beauty.

Together, let's redefine beauty on our own terms and celebrate the diversity that makes us unique.