Marc-Antoine Burgener
From a very young age, Marc-Antoine was immersed in the world of skincare, listening to his grandmother’s stories about the Lynell brand. After graduating from HEC Lausanne in 2015, he co-founded several startups—Alaïa, WABS, and Le Spot—before breathing new life into the family legacy.
THE TURNING POINT
When they met Manon in 2021, they decided together to breathe new life into her grandmother’s brand. Lynell was born.
TWO VISIONS, ONE BRAND
Manon von Graffenried
Born in Paris to Swiss-German parents, Manon embraced the ritual of self-care from a very young age. Her journey took her from the École Hôtelière de Lausanne to New York, where she immersed herself in the competitive American beauty market.
THE TURNING POINT
Her collaboration with Dr. Burgener Switzerland, alongside skin experts and dermatologists, allowed her to acquire key formulation skills, leading to the launch of Lynell .
FROM PARIS TO LAUSANNE
OUR MISSION
Lynell mission is to offer cosmetic products that celebrate individuality and diversity. To express this, we decided to reinterpret symbols typically used for signage to create the “Lynellois.”
These characters break free from the molds that society tries to confine us to. Each character has their own style, personality, and mindset, because they are free to thrive in any environment and be accepted for who they are, just as they are.
THE ORIGIN
THE ORIGINAL BRAND, FOUNDED IN 1955
In 1955, Swiss doctor Marc Burgener and his wife Madeline embarked on an adventure that would leave its mark on the Swiss skincare industry. It all started in their humble apartment kitchen on Rue du Midi in Lausanne, where they passionately formulated their skincare products. Their creations quickly gained popularity, spreading like wildfire across the country. However, over time, and with their retirement in the 90s, their beloved brand faded from memory.
Fast forward to 2021, when fate stepped in to breathe new life into Lynell. Enter Marc-Antoine, their serial entrepreneur grandson, and Manon von Graffenried, a beauty enthusiast dreaming of launching her own cosmetics brand. Together, they embarked on a mission to revive the brand. They shared a vision of creating gender-neutral skincare, using clean ingredients and Swiss expertise, all while keeping prices affordable and packaging eco-friendly.
YESTERDAY & TODAY
FACE CREAM: THE ORIGINAL & HYDRA-LYN
