Our Story
Since 1955, Lynell Switzerland has been all about Swiss elegance, quality, and cosmetic know-how. Founded by Madeleine Burgener in Lausanne, the brand shone brightly across the country for almost 40 years before gently fading away. In 2023, her grandson, Marc-Antoine, along with Manon, who's super passionate about cosmetics, brought this iconic brand back to life with a clear mission: to help young people rediscover healthy, natural, and authentic beauty.
Our challenge: Creating the first Swiss K(lean)-Beauty routine.
We're launching a brand new concept: Swiss K(lean)-Beauty! It's inspired by Korean K-beauty, but reimagined with Swiss values and a focus on sustainability.
Why this project?
Korean skincare is famous for being super effective, innovative, and having amazing textures. But, let's be honest, it also comes with a big environmental cost: long-distance shipping, excessive packaging, and a high carbon footprint.
We're convinced we can do better.
Our goal? To create a product line inspired by Korean rituals, but 100% developed, formulated, and produced right here in Switzerland. It'll be made with natural, local ingredients and, of course, tested to the highest dermatological standards.
What's the first product?
Actually, this idea got us so excited that we decided to launch not one, but two products at once! A double cleansing oil + gel for your face.
- Oil-based cleanser: This one effectively removes makeup, sunscreen, and excess oil without being harsh on your skin.
- Gel cleanser: This deeply cleanses water-soluble impurities (like sweat and pollution) to leave your skin feeling fresh and clear.
Join the adventure, co-create with us!
We don't just want to make a product.
We want to start a movement.
And for that, we need you!
Do you love skincare? Do you want products that are effective, healthy and long-lasting? Do you want to be part of something bigger?
So, join our community of testers and co-creators!
By signing up, you'll be able to:
• Be among the first to test prototypes of the double cleanser
• Vote for the product's name and packaging
• Get exclusive behind-the-scenes content on its creation
• Take part in workshops, live sessions, or surveys to influence the next steps
• Be one of the very first to discover Swiss K(lean)-Beauty!