Marc-Antoine’s story is an entrepreneurial adventure. From a young age, he was immersed in the world of skincare, listening to his grandmother’s stories about the golden years of the Lynell brand. After graduating from HEC Lausanne in 2015, Marc-Antoine’s passion for action sports, music and business led him to become his brother Pat’s agent, supporting his career as a professional snowboarder and musician. In parallel, he co-founded Alaïa, a company aiming to revolutionize action sports facilities in Switzerland.

In 2018, Marc-Antoine launched WABS, a talent management and digital marketing agency that would eventually become the cornerstone of all his new startups. Two years later, he opened Le Spot, a poke bowl takeaway based in Lausanne that sources mainly local and seasonal products. In 2023, Marc-Antoine continues to push the boundaries, running Oversey and Oversey Records, an ethical clothing brand and a music label, respectively, with his brothers Pat & Max.

When they met Manon in 2023, they decided to give a second life to her grandmother's brand. Lynell Switzerland was born.

Manon’s journey into the world of skincare began in Paris, where she was born to Swiss-German parents. Inspired by her mother’s dedication to skincare, Manon adopted the ritual of self-care from a young age, thanks to the range of high-quality products available in French pharmacies. Her path led her to Lausanne, where she pursued her bachelor’s degree at the École Hôtelière de Lausanne. A key moment came during her internship in New York, where she immersed herself in the competitive beauty market in the United States, which further fueled her passion.

Manon’s career developed as she explored various marketing roles in the skincare industry. However, it was her collaboration with luxury and medical brand Dr Burgener Switzerland, created by Marc-Antoine’s mother, that truly shaped her journey. Working alongside skin experts and dermatologists at Mont-Sur-Lausanne, she was able to acquire new skills, including aspects of product development, and thus play a key role in the development of products and formulas, leading to the birth of Lynell Switzerland.

Lynell Switzerland's mission is to offer cosmetic products that celebrate individuality and diversity. To express this, we decided to use symbols commonly used for signage purposes to create the "Lynellois".

These characters break the molds that society tries to put us in. All the characters have their own style, personality and mindset, because they are free to evolve in any environment and be accepted for who they are, as they are.