The Lausanne-based cosmetics brand, which enjoyed its heyday from 1955 to 1995, is back, backed by Swiss professional snowboarder and musician Pat Burgener.

Founded in 1955 by the grandparents of Swiss snowboarder and musician Pat Burgener, "Lynell" was a Lausanne-based cosmetics brand that enjoyed spectacular success throughout Switzerland for nearly 40 years. The retirement of Madeline Burgener, the brand's founder and leading figure, marked the end of the history of this iconic Swiss cosmetics brand, adored by thousands of women across the country.

In 2023, after an absence of nearly 30 years, Pat Burgener decided to honor his grandmother's legacy and join forces with Marc-Antoine, his entrepreneurial brother, and Manon von Graffenried, a cosmetics enthusiast who has worked in the industry in Paris, New York, and Geneva, to relaunch this brand with its radiant past. Pat says: "When I was little, my grandmother always told me about her travels throughout Switzerland to sell her cosmetics in the country's finest palaces." He continues: "The cosmetics industry is often rather superficial and very focused on appearances. This has a harmful effect on young people. We want to help reverse this trend and focus on self-acceptance."

Manon adds: "We want to enable young people to care for their skin with our Swiss products, made from simple, highest-quality ingredients. We want to restore the skin's natural radiance and eliminate the need to hide in order to 'fit in'." She concludes: "Everyone should be able to feel comfortable in their own skin, without compromise."

More than just a cosmetics brand, Lynell Switzerland seeks to create affordable cosmetics made in Switzerland while addressing the fundamental issue of insecurity caused by the pressures of social media and marketing, which impose idealistic and unattainable beauty standards.

For its comeback, Lynell Switzerland is relaunching an improved formula of the brand's original product under the name Pure-lyn. Composed of 96.4% naturally derived ingredients, it deeply cleanses pores and balances skin sebum to heal skin blemishes.

For daily use on the entire face or targeted application, the product demonstrated a significant reduction in blemishes and redness under dermatological supervision. The next launch will be Hydra-lyn face cream, expected to be a bestseller, and is scheduled for September.

Lausanne, July 1, 2023