Marc-Antoine Burgener
Dès son plus jeune âge, Marc-Antoine a été immergé dans le monde des soins de la peau, écoutant les récits de sa grand-mère sur la marque Lynell. Diplômé de HEC Lausanne en 2015, il a cofondé plusieurs ventures Alaïa, WABS, Le Spot — avant de redonner vie à l'héritage familial.
LE DÉCLIC
En rencontrant Manon en 2021, ils décident ensemble de donner une seconde vie à la marque de sa grand-mère. Lynell Switzerland voit le jour.
TWO VISIONS, ONE BRAND
Manon von Graffenried
Née à Paris de parents suisses-allemands, Manon a adopté le rituel du soin de soi dès son plus jeune âge. Son parcours l'a menée de l'École Hôtelière de Lausanne à New York, où elle s'est plongée dans le marché compétitif de la beauté américaine.
LE TOURNANT
Sa collaboration avec Dr Burgener Switzerland, aux côtés de skin experts et dermatologues, lui a permis d'acquérir des compétences clés en formulation aboutissant à la naissance de Lynell Switzerland.
FROM PARIS TO LAUSANNE
OUR MISSION
Lynell Switzerland is committed to offering cosmetic products that celebrate individuality and diversity. To express this, we decided to reinterpret the symbols generally used for signage to create the “Lynellois.”
These characters break the molds that society tries to force us into. Each character has their own style, personality, and state of mind, because they are free to evolve in any environment and be accepted for who they are, as they are.
THE ORIGIN
THE ORIGINAL BRAND FOUNDED IN 1955
In 1955, Swiss doctor Marc Burgener and his wife Madeline embarked on an adventure that would leave its mark on Switzerland’s skincare industry. It all began in their modest apartment kitchen on Rue du Midi in Lausanne, where they passionately formulated their skincare products. Their creations quickly gained popularity and spread throughout the country like wildfire. However, over time, and following their retirement in the 1990s, their beloved brand faded from memory.
Fast-forward to 2021, when fate stepped in to breathe new life into Lynell. Enter Marc-Antoine, their serial-entrepreneur grandson, and Manon von Graffenried, a beauty enthusiast dreaming of launching her own cosmetics brand. Together, they set out to revive the brand. They shared a vision of creating gender-neutral skincare using clean ingredients and Swiss expertise, while keeping prices affordable and packaging environmentally friendly.
YESTERDAY & TODAY
THE FACE CREAM: THE ORIGINAL & HYDRA-LYN
