Manon, the co-founder's, 'aha!' moment
Having worn makeup since she was a teenager, she quickly realized that a single cleanse wasn't enough.
THE 'AHA!' MOMENT?
It was the Korean double cleansing method, which cleaned her skin better in the evening, and her skin thanked her for it the very next day.
RESULT: FEWER BREAKOUTS AND HEALTHIER SKIN.
The challenge
to create K-Swiss Beauty's first routine
In 2023, we set ourselves a challenge: to create a 100% Swiss cleansing duo, inspired by Korean rituals, but without the environmental compromises. Long-distance transport, excessive packaging, carbon footprint: we knew we could do better.
So, we did things differently. We showed you behind the scenes. 437 people joined our WhatsApp channel to co-create with us:
- Vote on the name,
- Choose the color,
- Test the prototypes,
- Tell us the truth about what wasn't working
The result
Two products we're proud of. And you'll be proud of them too!
What is double cleansing?
Double cleansing is a Korean facial ritual that comes from K-beauty.
It's a 2-step cleansing method:
It's a two-step facial cleansing method:
Oil-lyn
Oil-based cleanser: dissolves makeup,
sunscreen, and excess sebum without irritating your skin.
A base of naturally derived vegetable oils,
all sourced in Switzerland:
-
Sunflower oil light, non-comedogenic -
Grape seed oil rich in antioxidants
-
Valais apricot oil soft and penetrating
-
Wheat germ oil regenerating, natural vitamin E
-
Rosemary extract purifying and antioxidant
derived ingredients
in Switzerland
aluminum bottles
members of our community tested the very latest prototype. Here's what they thought* 1
report soft skin after use 1
report that it's easy to rinse off 1
From the texture to the scent and effectiveness, this product is a total winner. I even feel like I lose fewer lashes when I remove my makeup with the oil.— Tânia
Absolutely gentle, I had zero allergies. Truly amazing. — Stéphanie
I've used it for 3 nights in a row for double cleansing and I find my skin is much clearer. I'm convinced! — Alessandra
Simple, no fuss, and always really good quality.— Céline
Perfect, don't change a thing.— Laurence & Margarida
A great alternative to my usual oil (Caudalie).— Isabelle
1*Results from a community test conducted by Lynell Switzerland with members of the
K-Swiss Beauty community. Test conducted on a prototype, final version may differ. Women aged 20 to 40,
residing in Switzerland, with combination, dry, and normal skin.
Gel-lyn
Water-based gel cleanser: deeply cleanses water-soluble impurities (like sweat and pollution) for fresh, clear skin.
Key ingredients:
-
Aster Tataricus Extract Valais alpine flower, anti-inflammatory,
clinically tested, reduces imperfections by -42% in 28 days* 2
-
Gentle natural surfactants cleanse without stripping
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Glycerin hydrating, no tight skin feeling
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Lemon essential oil natural lemon verbena scent, fresh feeling
-
Rosemary extract purifying and antioxidant
derived ingredients
sourced in Switzerland
aluminum bottles
2 Tested by dermatologists. In an open clinical study with 21 volunteers who had moderate to severe acne, they used a cream with 0.03% Aster Tataricus extract
twice a day for 28 days. On average, their pimples were reduced by 42.4% after 28 days compared to day 1
(Wilcoxon test, p=0.019).
members of our community tried out the prototype at home. Here's what they thought* 1
say the gel cleans really well 1
say it's super easy to rinse off 1
It's perfect. Texture, scent, everything I love. Skin feels soft and matte afterwards. — Joëlle
I loved this gel, it doesn't sting my eyes, it's comfortable, and lathers well. Bravo! — Constance
It feels great, and that's exactly what I look for. My skin feels really clean afterwards. — Marie Rebecca
So great to have an effective product, plus it's made in Switzerland. — Andreia
It's awesome, as soon as the routine is out, I'm buying it. — Noélie
It's very economical, you don't need to use much! — Sandrine
1*Results from a community test conducted by Lynell Switzerland with members of the
K-Swiss Beauty community. Test conducted on a prototype, final version may differ. Women aged 20 to 40,
residing in Switzerland, with combination, dry, and normal skin.
The products are all ready to go!
We need your help to get them produced.
You co-created these products. Now, be the first to hold them in your hands.
Pre-order yours starting from 18 CHF.
Free delivery in Switzerland. We'll ship them out early July 2026.
The rebirth of a Swiss cosmetic icon
Since 1955, Lynell Switzerland has embodied Swiss elegance, quality, and expertise in cosmetics. Founded by Madeline Burgener in Lausanne, the brand
shone throughout the country for nearly 40 years.
In 2023, his grandson, Marc-Antoine, along with Manon, a cosmetics enthusiast, brought this iconic brand back to life with a clear mission: to reconnect young people with healthy,
natural, and authentic beauty.